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About Us
Better Solutions, Sustainable Futures.
Each day, we engage in meaningful conversations that bring us closer to a future where families no longer have to struggle for basic resources. We invite you to join us in this critical dialogue and help drive the change that will create lasting impact.
Our Mission
Purpose
Products
People
We believe in the African philosophy of Ubuntu—"We are someone because of the relationships we have in our lives." Our business was built on deep connections across cultures, and we seek to benefit others through these strong partnerships. Together, we create positive change in communities worldwide.
our core principles
A culture of excellence fueled by compassion
Enterprise
By promoting entrepreneurship, we enable individuals to thrive beyond the limitations of handouts. Enterprise development fuels economic growth and social mobility, creating a lasting legacy of opportunity.Profitability
We avoid excessive giveaways that could undermine our business model. By prioritizing profitability, we ensure our partners and stakeholders a stable enterprise.Heart
We prioritize the welfare of others in all our actions, driven by a genuine heart for people. By putting others before ourselves, we create a supportive environment that fosters trust and compassion.Sustainability
Our work focuses on long-term sustainability—socially, economically, and environmentally—so communities can thrive independently. We choose products and practices that support growth and minimize environmental impact.Transparency
We value transparency as a cornerstone of our business practices, providing clear information about our standards and operations. By avoiding exaggeration and unfounded claims, we ensure our communications are honest and reliable.
Our Story
Heart, perseverance, and hard work
How it started
In 2010, Lou and Jan Haveman started Business Connect with a passion for empowering global communities by creating business opportunities and providing life-enhancing technologies. Their goal was simple: to bring hope through business and equip local entrepreneurs with the tools they need to thrive.
How it's going
The journey hasn’t been without challenges - adjusting product offerings and growing to reach different audiences - but each hurdle has made us stronger. Today, our products have been distributed in over 80 countries, helping families access needed resources and build sustainable businesses that drive real impact in communities.
Where we're headed
Our passion remains unwavering. Over the next decade, we are dedicated to expanding access to life-enhancing solutions like water treatment and hygiene products for individuals worldwide. Through innovative products, a strong global network, and sustainable business models, Business Connect is positioned to create positive, lasting change for a healthier world.
Meet our leadership
World-class leaders with global experience and a passion for change
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Lou Haveman
Founder
Jereme Lambert
CEO
Darin Fey
CFO
Michelle Bechchar
CMO
who we serve
Global partnerships for global impact
The heartbeat of Business Connect is the relationships we’ve built with distributors, entrepreneurs, and organizations to advance global access to sustainable, life-enhancing products. Every facet of our mission is carried forward through the network of global partnerships.
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We collaborate with manufacturers to bring innovative water solutions to global eCommerce, retail, and other key segments. Backed by market research and a full agency-size marketing team, we help expand your reach, drive adoption, and ensure your products make a lasting impact.