We know it has been a tough year and a half with the pandemic around the world, especially for our partners working in developing countries. They have had to take creative approaches in order to keep their businesses going. Cosas Mejores, one of our distributors in Guatemala, did just that to keep afloat during the many lockdowns they had to endure.
During pre-covid times, Cosas Mejores built homes for low-income families in and around Antigua, Guatemala. When the families moved into their new homes, Cosas Mejores would also give them a VF100 water filter as a welcome gift. These projects were powered and funded by volunteers that came to work on the homes. Cosas Mejores was also selling filters to other groups that did work in the community.
Of course, the pandemic lockdowns put a stop to many volunteer trips and halted much of the work being done. Even today Guatemala is still in partial lockdown and locals have very limited access to vaccines. Unfortunately, things are not looking like they will go back to normal anytime soon.
This pushed Cosas Mejores to think of a creative way to use their current resources to generate new streams of revenue. Since they had many local carpenters as well as a welding shop from building the houses, they decided to create wood furniture to sell. This allowed them to keep their workers employed and cater to the demand for tables from the local shops and homes around Antigua. As the city is a center of tourism in Guatemala, this pivot is an excellent example of listening to the market and making adjustments accordingly. The furniture helped to diversify their sales portfolio to reach new markets and continue to grow their business.
At Business Connect, we desire to help our distributors build successful businesses, not only with our products, but any product that will help them grow. We know that business creates sustainable change in our communities. In this case, Cosas Mejores was able to develop their business even further by adding to their product portfolio. If you need business coaching or additional ideas, please reach out to us. We want to help you be a profitable and successful entrepreneur, so that together we can better the lives of others in our communities.